Flex appeal


If you are reading this, you’re IN for our flash dance this Friday 9th September at 12pm in Trafalgar Square (North Terrace) to support ‘flexible working for people who happen to be parents’. Below is everything you need to know:

The reason

In this digital era where folk can work from their bog if they want to, it’s time to stop the bums-on-seats mentality and work towards productivity in the workplace. The current inflexible system punishes people – the hardest hit are mothers who are dropping from the workforce like flies – who happen to have big life commitments like growing a person. This includes those looking after old relatives; those who happen to be budding artists and work better with an hour of sketching under their belt and those who simply can’t make work work shackled to the 9-5. This is about businesses increasing productivity and not losing talent. This is about businesses making more dosh. Businesses, this one’s for you.

The stats

In one of the largest global workplace surveys of its kind (February 2016), 83 per cent of respondents said adopting flexible working had resulted in improvements in productivity. Results from the research with 8,000 global employers and employees, conducted by Vodafone, also showed that 61 per cent said it had helped increase company profits. The report, titled ‘Flexible: Friend or Foe?’, found that companies had been overwhelmingly convinced about the business benefits of flexible working.

The deets

12pm Meet Trafalgar Square North Terrace. Nearest TUBE: Charing Cross

12.15pm T-shirts handed out and ‘practice’ with resident choregrapher Holly Skinner.

12.30pm Dance the shit out of inflexible working

1pm Ends. Chat and natter with us in the sun with a beer?

The dress code

80s flash dance. Think Lycra, think colour, think scrunchies. Bring a hoodie/jumper so we can do the reveal. There will be no refreshments so self-refresh!

The moves

Check out our Instagram page for the dance tutorial and lyrics. You can have the coordination of a drunken sloth and still WIN here. Our resident choreographer will be there to hold everyone’s hands/ sweat bands. 

The vibe

This is not school assembly; we will not be limply warbling out Morning Has Broken, preying for Mrs James on the piano to stop tickling the ivories. This is a bunch of people who are here to be heard. So limber up, warm up the vocals and blast this out with the gusto of a E-colour fuelled toddler at a Frozen-themed karaoke party.

The legal stuff

We have permission from  Westminster Council to film between 12-1pm. We also have public liability insurance up to £5,000,000 and will require you to sign release forms on the day. We have passed all risk assessment for the shoot. Thanks to everyone who made the permission-side of this seamless (and possible).

The questions

If you have any issues or just want a natter, my email is anna@motherpukka.co.uk and my number 07903 088819


Let’s talk about flex, baby.



Anna Whitehouse

Founder of Mother Pukka, Anna Whitehouse likes super hero cape-making classes and dislikes the naming of celebrity couples (TomKat, Brange etc.) She tries (and often fails) to parent the shit out of life.



Turns out I’m not an afternoon person either.


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