Happy place

retail-therapy

Oxford Street. Christmas. Toddler. A traumatic combination. In my mind, tackling London’s retail epi-centre during the festive season is all mulled wine, Christmas lights and cheery folk with coat hanger smiles. The reality: elbowing yoofs and stress-induced eye twitches.

But there is respite from this storm in River Island’s new Style Studio. A mere hop, skip and a buggy scoot from Marble Arch Tube, this is a Zen-like parental sanctuary to try on clothes (imagine!), sip fizz and let the urchins frolic about without fear of losing them or, worse, accidentally shoplifting (I had to recently return a ‘Soap & Glory’ gift set to Boots after my life appendage slipped it into the nappy bag).

Oh and, perhaps, most importantly, it’s free. There’s no pressure to buy, its run by a bunch of stylists who know their bell bottom from their top knot. There’s a distinct lack of pomp and ceremony and it’s the perfect place to while away a couple of hours with a parental mate, while reinvigorating a lacklustre wardrobe.

The thing that stood out most here was the absence of loitering and hovering from the genned-up style team. So often I feel under surveillance as I shoe-horn my derriere into a pair of high-waisted skinny jeans (never again) – and yet here, it’s all sunshine and light with no pressure to splash the cash.

The offset of that is you end up lugging a haul of threads out of there – check out my Instagram feed for some of our favourite bits (this is not an ad. We, like, bought this stuff).

It seems that finally a fashion brand gets it. Here is a brand that realises the trauma of schlepping your brood around the shops in search of a frock that won’t make you feel like a mangled moorhen.

Here’s a brand that’s created a space to take away the parental stress. And here is a brand that conjures up clothes that look good without the requirement of a Swiss bank account. River Island, thanks for helping us parent the shit out of life.

Anna Whitehouse

Founder of Mother Pukka, Anna Whitehouse likes super hero cape-making classes and dislikes the naming of celebrity couples (TomKat, Brange etc.) She tries (and often fails) to parent the shit out of life.

MOST POPULAR

quote

Turns out I’m not an afternoon person either.

mother-pukka-logo.svg
quote

RELATED
  • Blog
ARTICLES

Money matters #ad

Money matters #ad

07-06-2017
Bricking it

Bricking it

12-09-2015
Daddy (Un)cool

Daddy (Un)cool

05-06-2015
Nomads land

Nomads land

16-12-2015
Down and Dirty

Down and Dirty

04-06-2015
Work it baby

Work it baby

03-12-2017

EDITOR'S PICK

Work it baby

Work it baby

08-06-2017
Porn free

Porn free

19-01-2017
Private: No access

Private: No access

27-04-2018
Miscarriage of (in)justice

Miscarriage of (in)justice

24-03-2016